Practical Advice for Adding Landscape Lighting to Your Business

By Patrick Harders, LC

If you're considering adding landscape lighting to your business, you probably have questions about just how to do it well. That's good; it means you have the entrepreneurial bug like me.

I want to answer the most common questions I hear from professionals like you who are considering getting into landscape lighting, along with some practical advice.

“How do I let my customers know I’m offering lighting now?”   

Keep it simple.

• Send an email blast to your customer list to let them know you’ve added lighting and why.

• Make a few phone calls, especially to your VIP clients who already love what you do (they're most likely to say yes quickly).

• Don’t overthink the announcement... and feel free to mention us. You can say something like:
  “Hey [Name], we’ve partnered with nationally recognized landscape lighting designer and manufacturer Sterling Lighting, and we’re now offering professional landscape lighting. I’d love to come by and show you what we could do.”

“I’m not a lighting designer. Isn’t this going to be a lot to learn?  ”   

You don't have to become an expert overnight. That's why I created the Sterling Lighting Design Assistance Program. Our lighting designers will help create renderings and layout plans for you so that you can walk into a client meeting with visuals, placement diagrams, and a real design. Use the support that's here for you!

“How will my customer visualize the design?”   

In addition to our Design Assistance Program, we created a demonstration kit so you can light up a customer’s home in real-time with a temporary setup to show them the difference good lighting makes. If you combine that with our design renderings, you’ve got a powerful sales tool. One good demonstration often leads to more jobs!

“What if I mess it up? What if my install isn’t perfect?”   

I understand that concern. I was nervous on my first few jobs, too. However, when you use quality products and lean on a team that knows lighting well, you’ll handle the work with confidence.

And if you run into a challenge, call us. Chances are, we've dealt with it before.

Sterling Lighting was built not just to sell products, but to give you the support to actually grow a lighting division that works. Our luminaires are built for field service, 

designed with the installer in mind, and backed by a team that’s done the hard installs and troubleshooting ourselves.

“How do I stand out from other contractors offering lighting?”   

Professionalism is what sets you apart. Most contractors throw in inexpensive LEDs hoping they last. That’s not what we do. When you use Sterling Lighting, you’re installing dedicated, field-serviceable fixtures. You’re providing clear design plans and showing clients exactly what they will get. You can even set up live demonstrations to show the result before they commit. This is how you earn referrals and build a strong reputation. When you light up a home the right way, people notice.

"What’s the right first move?” 

Here's a quick checklist:

1. Email and call your existing customers

2. Order a Sterling demo kit

3. Take advantage of our Design Assistance and Rendering Services

4. Use those tools to sell your first few jobs

5. Photograph everything and share your work

Then repeat.

Get Started Now! 

If you’ve been waiting for the “perfect time" to launch your landscape lighting services, this is it. You don’t need to reinvent the wheel. Use the tools available to you and lean on a partner who understands what you’re building. Landscape lighting can elevate your business if you take the first step.

We’re here when you’re ready.

Welcome to Sterling Lighting.